Brand + Campaign
Mt. Bachelor
Brand + Campaign
Mt. Bachelor
About
Our strategy defined Mt. Bachelor as ‘An outpost for the independent spirit.’ Very unique positioning that allowed us to focus on what makes the Northwest so special - the people (and the 400+ inches of average snowfall.)
In the fall of 2023 we introduced the new brand campaign titled, “Just Northwest of Normal”. Through a host of social ads leading with Meta and YouTube, we focused on the people that make Bachelor what it is - and all the fun ways they make the mountain their own.
Our strategy defined Mt. Bachelor as ‘An outpost for the independent spirit.’ Very unique positioning that allowed us to focus on what makes the Northwest so special - the people (and the 400+ inches of average snowfall.)
In the fall of 2023 we introduced the new brand campaign titled, “Just Northwest of Normal”. Through a host of social ads leading with Meta and YouTube, we focused on the people that make Bachelor what it is - and all the fun ways they make the mountain their own.
Our strategy defined Mt. Bachelor as ‘An outpost for the independent spirit.’ Very unique positioning that allowed us to focus on what makes the Northwest so special - the people (and the 400+ inches of average snowfall.)
In the fall of 2023 we introduced the new brand campaign titled, “Just Northwest of Normal”. Through a host of social ads leading with Meta and YouTube, we focused on the people that make Bachelor what it is - and all the fun ways they make the mountain their own.
Client
Mt. Bachelor
Category
Brand + Campaign
,
Marketing
Year
2023 / 25
"Collaborating with Alfa was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."
"Collaborating with Alfa was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."
Lauren Burke, VP Marketing
"Collaborating with Alfa was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."
Lauren Burke, VP Marketing
Contact
Let’s get something going
We'd love to connect with you.
© Alfa 2025
Contact
Let’s get something going
We'd love to connect with you.
© Alfa 2025
Contact
Let’s get
something
going
We'd love to connect.
© Alfa 2025