Brand + Campaign
Woodward
Brand + Campaign
Woodward
About
Woodward has a respectable, inspiring brand - our job was to give it direction and make it connect. We started with a clean slate on the brand strategy and foundation. We defined who Woodward is to leadership, employees and to customers. We crafted personas and archetypes to shape the voice and storytelling.
In the summer of 2023 we introduced a new brand campaign, sessional look and feel to an welcoming audience. A multi-faceted campaign that has a strong brand voice, but amplifies product offerings and connects the benefits with consumers.
Woodward has a respectable, inspiring brand - our job was to give it direction and make it connect. We started with a clean slate on the brand strategy and foundation. We defined who Woodward is to leadership, employees and to customers. We crafted personas and archetypes to shape the voice and storytelling.
In the summer of 2023 we introduced a new brand campaign, sessional look and feel to an welcoming audience. A multi-faceted campaign that has a strong brand voice, but amplifies product offerings and connects the benefits with consumers.
Woodward has a respectable, inspiring brand - our job was to give it direction and make it connect. We started with a clean slate on the brand strategy and foundation. We defined who Woodward is to leadership, employees and to customers. We crafted personas and archetypes to shape the voice and storytelling.
In the summer of 2023 we introduced a new brand campaign, sessional look and feel to an welcoming audience. A multi-faceted campaign that has a strong brand voice, but amplifies product offerings and connects the benefits with consumers.
Client
Woodward
Category
Brand + Campaign
,
Year
2023 / 25
"The Woodward team has seen amazing results with the new direction. Internally, employees and athletes feel the brand has returned to its true character - but in a modern way. With customers we’ve consistently seen click through and engagement numbers double and triple across the board."
"The Woodward team has seen amazing results with the new direction. Internally, employees and athletes feel the brand has returned to its true character - but in a modern way. With customers we’ve consistently seen click through and engagement numbers double and triple across the board."
Tyler Barnes, VP Marketing
"The Woodward team has seen amazing results with the new direction. Internally, employees and athletes feel the brand has returned to its true character - but in a modern way. With customers we’ve consistently seen click through and engagement numbers double and triple across the board."
Tyler Barnes, VP Marketing
Contact
Let’s get something going
We'd love to connect with you.
© Alfa 2025
Contact
Let’s get something going
We'd love to connect with you.
© Alfa 2025
Contact
Let’s get
something
going
We'd love to connect.
© Alfa 2025